HARSH CHANDRA
TOP 'N TOWN A STATE'S LOCAL BAKERY , SERVING TASTE AND QUALITY.
To study , bakery industries, products and its packaging, material.
To study , brand history and evolution, brand strategy, brand image, existing competitors, and SWOT analysis of brand.
To study , its packaging, packaging material, its cost, SWOT analysis of packaging. Consumer feedback over the packaging , Consumer aspiration over the packaging. Design process, conceptualization.
Emphasis on brand | Freshness | Originality | Easy handling | Long shelf life within packed material | Easy to store | Additional properties such as machine-ability, print-ability and cost effectiveness make them the ideal choice for a package.
Product is not protected as the packaging material is not stiff.
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