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Overlooking physical reachability and coordinated interaction in group chat

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2.01 Billion monthly users

88% of 18 - 29-year-olds

700 monthly active users in just 2 years

59% of 18-29-year-olds using this app.

1 million users every day

70% of users are active on daily basis

The tendency of ‘one to one’ interaction in group chat where an individual tends to interact with another individual over some common topic that disrupts the flow of group discussion.

Ignorance/ Overlooking of physical distance while interaction over the group and hence ruining the essence of physical outreach and real-time social interactions over closer proximities with easy outreach.

Types of Interaction

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A good number of participants interacting one to one on a group chat with a nature of discussion more towards non-academic or casual.

Users are overlooking physical reachability.

One to one interaction coordinated irrespective of physical reachability of participants

Users tend to interact with other individual specifically without letting other members know about it.

One to One Interaction over Group Chat

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